BluePenn is ready to help companies monetize value propositions by crystallizing technology strengths into sustainable business advantages, creating brand and product recognition, and developing and executing Go-To-Market strategy.  Here are examples of how BluePenn will customize a set of services to meet clients’ requirements:

• Develop/enhance take to market plan
  
• Develop key messages and competitive positions
  
• Segment markets and prioritize resources
  
• Optimize collateral material
  
• Validate pricing policy and tools
  
• Develop key account penetration strategy
  

• Analyze markets
  
• Validate company strategy
  
• Create gap analysis
  
• Evaluate management team
  

• Prioritize markets
  
• Develop market penetration strategy
  
• Create partnerships and channel distribution strategy
  
• Recommend organization and required skill sets