Pricing is the most critical exercise, laying a crucial foundation for commercial success.  Far too often, companies leave money on the table, not realizing the true value of their products or services.  For example, some companies assume the cost of software is zero, and then wonder why they cannot afford the R&D anymore.  Others do not understand the GAAP rules and run into revenue recognition issues down the road.  Last but not least, most companies just don't charge enough for maintenance and support, causing a revenue shortfall or worse, frustrated customers who could not get support.

At BluePenn, we know pricing is the most important exercise to reflect the value propositions.  We have the experience, the discipline, and the knowhow to do it right!