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In this complex and competitive marketplace, a technology
company must develop and execute a well designed program in launching a new
product or service. A good marketeer has
to articulate, through a smart Go-To-Market plan how to overcome barriers to
entry, differentiate against competition, and most importantly, penetrate key
customers. At BluePenn, we’ve lived and
built our careers in driving such programs.
- Prioritize markets
- Analyze barriers to entry
- Develop the detailed Go-To-Market plan
- Develop major account penetration strategy
