In his classic  “The Art of War" Sun Tzu, a Chinese general of the 6th century B.C. said, "One is going to win all the battles if one knows the enemy as much as oneself."   After more than 2500 years, this sage advice still holds true, not only in the military but also in the day-to- day battles in the marketplace.  One must know the competitors, their products, and most important, their strategy.  At BluePenn, we provide experienced staff to help clients by analyzing competitors, discerning their strategy, and recommending actions that can neutralize their tactics.